Cover Photo And Interview For Illinois Meetings and Events Magazine: Feature Photographer

My work is featured on the cover of "Illinois Meetings + Events Magazine" for Winter 2012. I'm also a featured photographer in the issue. Here's the cover, interview page, and transcript.

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Feature photographer interview in Illinois Meeting+Events Magazine for Jeff Schear: Photo of Jennifer Morrison by Jeff Schear

Here's the interview transcript:

EVENT PORTRAITURE

Jeff Schear / Jeff Schear Visuals

Just hearing the word portrait can conjure up visions of a formal, sit-down photography session. Yet, when it comes to event portraiture, it’s a photographer’s job to be ready at a moment’s notice to catch an amazing shot, whether it’s a celebrity walking the red carpet or the arrival of the mayor and his seldom photographed wife.

“Time is never a luxury when shooting portraiture,” explains Jeff Schear of Chicago-based Jeff Schear Visuals; he specializes in event photography for high-profile celebrities, agencies, luxury brands and international publications. “I try to imagine the situation I’m going to be in prior to the event and make sure I am completely prepared to use any tools available to pull off the shot. Often when working with celebrities, I have a maximum 30 seconds to capture an amazing image. Especially in those situations, you have to show confidence and professionalism. They can read insecurity and it will be a guaranteed disaster.”

So when it comes to capturing portraiture during events, knowledge of manual camera settings is integral. “Make sure to pay attention to color balance, the direction and quality (hardness or softness) of the light source, and know what you are trying to convey through the subject’s expression and pose,” explains Schear. “I see a lot of flat imagery that’s not dynamic these days simply as the result of having cameras on automatic settings.”

When dealing with a slew of unpredictable lighting situations within the span of an event, it’s important to know how to use the light you have to your best advantage. “It doesn’t matter if you have the most amazing pose or location, bad lighting will always be noticed in a portrait,” says Schear. “Always bounce the light off something-the ceiling, a wall, a diffuser, the side of an ice cream truck. Anything you can find. It will make your subject’s skin look more flattering and create a more professional image” (Article by Tricia Despres).